Franchise Sales Document - Sales Template - Example


Introduction

Summary


The worlds population is changing, people are living longer and birth rates are falling.

The Age shift is a global phenomenon; The Age shift offers new opportunities for business.

By planning now, we can position ourselves to exploit the opportunities and meet the challenges. Source Foresight Study - The Age Shift

The Age shift represents a fundamental change in the economy; People themselves are living longer and healthier lives. Pensioners and the labour force of 2020 have already been born; if we update our attitudes and embrace the challenges of a maturing population there is much to be gained.

The maturing population has and will generate major switches in the pattern of demands. In particular, the mature population will;

1) Rely on consuming services and goods.

2) Demand more flexible work practices.

3) The choices to make their own decisions in life


The mature worker today has redefined traditional concepts of loyalty, job satisfaction and career advancement. A more entrepreneurial approach to work has given them ‘a leaner and meaner work ethic.' In many ways it is the result of corporate downsizing and an upsurge of outsourcing.


If the corporate world does not change its current work structure to a more flexible arrangement and accommodate the mature population there may be significant losses within a few years.